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Color pop swatch1/2/2024 This makeup fiasco confirms what many of us are already thinking: does Colourpop use multiple skin swatches because they truly believe in diversity or do they simply recognize that they are setting themselves up for more dollars? Three months ago, the sticks were previewed as part of a PR push and criticized for not only the names but the lack of WOC-friendly shades as well. #CocoaSwatches #Repost ・・・ #ColourPop #colourpopcosmetics #Repost ・・・Ī photo posted by Cocoa Swatches on at 8:37pm PDT New highlight /contour sculpting sticks … I need answers. The funny (or not so funny) part of this debacle is that the collection was problematic long before its public release. “We have taken immediate action to change the shade names and review our naming process to ensure this does not happen again.”Īnd as promised, the names were aptly changed “Typo” is now “Platonic,” “Yikes” is “Bloom” and “Dume” is “Point Dume,” the same moniker of a popular state park in California. “On behalf of ColourPop, we are sorry and are extremely grateful for our customers’ feedback,” said a spokesperson to Buzzfeed. The celebrity-endorsed brand has sinced addressed the short-lived controversy by thanking consumers for their widespread criticism. They will no longer receive another dime from me. This is so distasteful, and to think Colour Pop is one of my favorite makeup brands. Apparently your skin color is a "Typo" in their eyes □- Nappy-Headed Gyal September 19, 2016 Please don't buy from Colourpop if you're black. Clearly the MoonSwatch has had a positive effect on Omega’s sales, proving the collaboration was a major win for both the Swatch and Omega brand.This weekend, Colourpop made the wrong kind of headlines when it was revealed that the three deepest shades in its Sculpting Stix collection were labeled “Typo,” “Yikes,” and “Dume.” As expected, consumers did not take too kindly to these specific shades having monikers that allude to defects or mistakes:Ĭolourpop is YIKES for naming their darker shades what they did □ so sorry my brown skin is a "typo" & "yikes" we all can't be "gummy bears"- SHASPOOKY HOLO Ⓥ September 21, 2016 To raise the sales of all Speedmaster models by “double digits”, and the Moonwatch itself by more than 50%, is no small margin. It is clear that critics of the collaboration, who felt the move was bad business, need to put down their hate-orade. It has undoubtedly positively impacted sales demand.” Brian Duffy, chief executive of Watches of Switzerland, told Bloomberg UK: What they did with the Swatch version of the Moonwatch was genius. It also appears the Speedmaster collection is not the only product line that has seen greater interest. In fact, Hayek revealed to Bloomberg UK that the sales of all Speedmaster models have “risen by double digits”. Others felt the move watered down the appeal of the actual Omega Speedmaster, that it was not a smart move for Omega as it cheapened their brand.Īccording to Bloomberg UK: “The Speedmaster Moonwatch model, which retails for about $7,000 and is lionized for being the first watch worn on the moon, increased sales in Omega stores by more than 50% since the launch of the $250 MoonSwatch in March, Swatch Group AG CEO Nick Hayek said in an interview at the company’s headquarters in Biel, Switzerland.” The Omega Speedmaster Moonwatch 3861 Many praised the collaboration, calling it a revolutionary move and a highly intriguing proposition. Unfathomable and unprecedented queues formed around the world for a chance to buy one on opening day, and months later buyers are still clamoring to get their hands on one. It was not just news within the watch community, it became a part of broader popular culture as well. When the Swatch x Omega MoonSwatch debuted, it shook the watch world – so much so that the aftershock rippled right through into the mainstream. The controversial collab seems to be a massive win for both big and little brother…. The bigger question that’s emerged is, what impact will the MoonSwatch have on sales for the other half of the dial – Omega? Well, now we know. The brand can simply not make enough of them, and despite grumblings about accessibility and lack of an online sales option, demand is still red hot. There is little mystery about the seismic impact of the MoonSwatch on Swatch sales. I/trending 24244 It’s official: Speedmaster sales up 50% in the wake of the MoonSwatch collaboration Zach Blass
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